{"id":29638,"date":"2023-07-24T06:19:00","date_gmt":"2023-07-24T04:19:00","guid":{"rendered":"https:\/\/www.casivo.se\/?p=29638"},"modified":"2023-07-24T10:28:25","modified_gmt":"2023-07-24T08:28:25","slug":"spelbolags-reklam-minskar","status":"publish","type":"post","link":"https:\/\/www.casivo.se\/spelbolags-reklam-minskar\/","title":{"rendered":"Casino reklamen minskar"},"content":{"rendered":"\n<p>Spelinspektionen visar att <a href=\"https:\/\/www.casivo.se\/spelbolag\/\">spelbolagen<\/a> k\u00f6per allt mindre reklam i Sverige inkluderat betting och <a href=\"https:\/\/www.casivo.se\/casino-reklam\/\">casino reklam<\/a>. En m\u00e4tning som gjordes visar att k\u00f6p av reklam i traditionella medier gick ner med 600 miljoner kronor mellan 2021 och 2022. Det motsvarar en nedg\u00e5ng av reklamk\u00f6p med hela 15%. <\/p>\n\n\n\n<p>M\u00e4tningen visar ocks\u00e5 att 30% av reklamk\u00f6pen g\u00e4llde online casino, 28% betting, 26% lotterier och 12% vadh\u00e5llning p\u00e5 h\u00e4star. Bingo reklam st\u00e5r f\u00f6r endast 4% av reklamkostnaderna. <\/p>\n\n\n\n<p>Nedan kan du se en bild tagen fr\u00e5n <a href=\"http:\/\/www.spelinspektionen.se\" target=\"_blank\" rel=\"noreferrer noopener\">spelinspektionen.se<\/a> som visar spelbolagens k\u00f6p av spelreklam i traditionella medier som tv, radio, tryckt press och utomhus reklam mellan 2016-2022. Mest pengar lades p\u00e5 reklam under 2018, vilket \u00e4r \u00e5ret precis innan Sverige inf\u00f6rde en spellicens.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spelinspektionen visar att spelbolagen k\u00f6per allt mindre reklam i Sverige inkluderat betting och casino reklam. En m\u00e4tning som gjordes visar att k\u00f6p av reklam i traditionella medier gick ner med 600 miljoner kronor mellan 2021 och 2022. Det motsvarar en nedg\u00e5ng av reklamk\u00f6p med hela 15%. M\u00e4tningen visar ocks\u00e5 att 30% av reklamk\u00f6pen g\u00e4llde online [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":29639,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"post_tag":[173],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Casino reklamen minskar - 600 miljoner kronor mindre<\/title>\n<meta name=\"description\" content=\"Ny m\u00e4tning visar att spelbolagens reklam inklusive casino reklam har minskat med hela 15% under 2022 j\u00e4mf\u00f6rt med tidigare \u00e5r!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casivo.se\/spelbolags-reklam-minskar\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casino reklamen minskar - 600 miljoner kronor mindre\" \/>\n<meta property=\"og:description\" content=\"Ny m\u00e4tning visar att spelbolagens reklam inklusive casino reklam har minskat med hela 15% under 2022 j\u00e4mf\u00f6rt med tidigare \u00e5r!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casivo.se\/spelbolags-reklam-minskar\/\" \/>\n<meta property=\"og:site_name\" content=\"Casivo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CasivoSE\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-24T04:19:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-24T08:28:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casivo.se\/wp-content\/uploads\/spelbolag-reklamkop-2022.png\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"397\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Johan L\u00f6fgren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CasivoSE\" \/>\n<meta name=\"twitter:site\" content=\"@CasivoSE\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Johan L\u00f6fgren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.casivo.se\/spelbolags-reklam-minskar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.casivo.se\/spelbolags-reklam-minskar\/\"},\"author\":{\"name\":\"Johan L\u00f6fgren\",\"@id\":\"https:\/\/www.casivo.se\/#\/schema\/person\/1c7bdb5c9e19f813f0048fdadeb62974\"},\"headline\":\"Casino reklamen minskar\",\"dateModified\":\"2023-07-24T08:28:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.casivo.se\/spelbolags-reklam-minskar\/\"},\"wordCount\":126,\"publisher\":{\"@id\":\"https:\/\/www.casivo.se\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.casivo.se\/spelbolags-reklam-minskar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casivo.se\/wp-content\/uploads\/spelbolag-reklamkop-2022.png\",\"keywords\":[\"Licenser\"],\"articleSection\":[\"Casino\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casivo.se\/spelbolags-reklam-minskar\/\",\"url\":\"https:\/\/www.casivo.se\/spelbolags-reklam-minskar\/\",\"name\":\"Casino reklamen minskar - 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